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DialogDesign, Skovkrogen 3, 3660 Stenløse, Denmark, dialogdesign@dialogdesign.dk, +45 4717 1731
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User-Centered Design - Users' Advocate

DialogDesign can be user advocates in your user-centered design process. Based on specific data from observation, interviews of typical users, etc., the advocate pleads for a user experience that’s both useful and usable.

The advocate’s main task is to ensure that user viewpoints are heard. The advocate makes an argument based on data and measurements from real users - not opinions.

DialogDesign has limited knowledge about graphic design. For projects that involve graphic design, we use subcontractors.

DialogDesign uses the following methods to determine what users really want and need:

·       Observation

·       Interviews

We use the recognized “master-apprentice” interviewing technique. See the column to the right.

·       Card sorting

We use card sorting, with one task per card, to get users to prioritize tasks or to get them to help us determine the menu structure that’s ideal from their point of view.

·       Tests of primitive prototypes

We use iterative design to ensure the right functionality and maximum usability. Iterative design means alternating between design, test, redesign, test, etc.

·       Careword analysis

This analysis method identifies the keywords that users care particularly for. These “carewords” must appear prominently on web pages and in product descriptions. The method is based on questionnaires and interviews and was developed by DialogDesign’s partner, Gerry McGovern.

We communicate results to you through

·       presentations and short reports

·       personas (stereotypical users)

·       representative usage scenarios

These methods are discussed further in the book Usable Web Design.

How to Conduct a Successful Interview


Tips for a successful and reliable interview:

·      Conduct the interview in context - that is, at the user's desk while the user is performing the task. For example, to gather information about an ordering procedure, interview users while they place a real order.

·      Make the user talk. Use open questions - ones that can’t be answered with single words such as “yes” or “no.”

·      Use neutral questions - that is, those that contain no built-in assumptions. Avoid leading questions.

·      Use the master-apprentice questioning approach. The user is the master, and the interviewer is the humble and curious apprentice. The point of departure is that everything the master says is correct but perhaps not always immediately comprehensible.

·      Use a checklist. An interview often resembles the path of a butterfly: it flutters around but reaches its target anyway. The checklist helps you cover all topics in spite of the irregular path.

Does it sound complicated? We can help!

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