Aesthetic Design – Home Page
Design looks “clunky” and
“unprofessional” and does not flow well. Does not look like an established
car rental agency.
Recommendation: Hire a
professional Graphic Designer to do a visual overhaul on the site.
– Select Your Vehicle Page
The Fonts are very
inconsistent throughout this page. For example, the “Looking for a quicker way
to reserve?” text is smaller than the “Learn More” link. It seems as if the
style sheets were blindly applied without any further editing and only serves
to accentuate the unprofessionalism of this site.
The BBBOnline Reliability
Program icon seems to just hang there – as if the designers didn’t know where
else to stick it.
Recommendation: Get rid of
Comment: These three comments
about Enterprise.com made by professional teams all violate a key guideline
for usability comments (“express your annoyance tactfully”).
Comments like these hardly
create a fruitful working relationship with the product team.